Getty Images’ Dr. Rebecca Swift unpacks the growing consumer backlash against A.I.-generated imagery in advertising. While generative A.I. continues to reshape creative workflows, audiences are increasingly scrutinizing how visuals are made, rewarding brands that foreground human craft, texture and intentionality.
Gonçalo Perdigão, entrepreneur, consultant and author of Building Creative Machines, explores how generative A.I. is recoding the economics of creativity. Drawing on his cross-sector experience in strategy, innovation and digital markets, Perdigão argues that platforms, data contracts and regulatory frameworks are emerging as the arbiters of creative power in the age of A.I.