Gucci

Founded in 1921 by Guccio Gucci in Florence, Gucci began its illustrious run as a modest leather goods shop before becoming a symbol of opulence and excess. Known for its double-G logo and a penchant for combining high fashion with outrageous flair, Gucci has danced through defining moments like the 1990s revamp by Tom Ford and the controversial "blackface" sweater scandal in 2019. With a valuation teetering around $20 billion in 2023, Gucci’s accolades include a slew of fashion awards and a robust influence on pop culture. Despite its glittering reputation, the brand has wrestled with controversies from counterfeit concerns to internal power struggles. As of the latest, CEO Marco Bizzarri is at the helm, steering this fashion behemoth through a landscape of ever-evolving trends and public scrutiny.