Instagram

Instagram, founded in 2010 by Kevin Systrom and Mike Krieger, began as a simple photo-sharing app designed to let users apply filters to their images and share them with friends. Acquired by Facebook in 2012 for approximately $1 billion, Instagram rapidly evolved beyond its initial scope to become a global social media powerhouse with over a billion active users. Known for its visual-centric approach, the platform introduced features like Stories, IGTV, and Reels, positioning itself as a key player in both personal branding and influencer marketing. Its algorithm-driven feed and exploration tools have significantly influenced social media trends and digital advertising. As a major part of Meta Platforms' suite of services, Instagram continues to redefine online interaction and content creation.