From Instagram and podcasts to Netflix specials and women’s sports, Dreksler has spent 15 years making sure Betches evolves before its audience moves on.
Getty Images’ Dr. Rebecca Swift unpacks the growing consumer backlash against A.I.-generated imagery in advertising. While generative A.I. continues to reshape creative workflows, audiences are increasingly scrutinizing how visuals are made, rewarding brands that foreground human craft, texture and intentionality.