The Row
Founded in 2006 by former child stars Mary-Kate and Ashley Olsen, The Row swiftly shed its celebrity roots to become the epitome of understated luxury, where minimalism meets a price tag that makes even the fashion elite pause. The brand’s success lies in its meticulous craftsmanship and a refusal to chase trends, creating pieces that whisper rather than shout—though the price tags scream loud enough. Despite skepticism that the Olsens could transition from teen queens to bona fide designers, The Row has garnered critical acclaim and a loyal following of the impossibly chic, proving that sometimes less really is more. But the brand’s exclusivity hasn’t been without its critics, who question the accessibility of luxury when even a basic T-shirt can set you back a small fortune. The legacy? A masterclass in reinvention, where two former sitcom stars built a fashion empire that thrives on quiet power and impeccable tailoring.