Thrillist

Thrillist, the brainchild of Ben Lerer, burst onto the scene in 2004 with the subtlety of a frat party, promising to make life more exciting for the urban male. Known for its snappy recommendations on where to eat, drink and cavort, Thrillist quickly became the go-to guide for those seeking the hippest spots and the most indulgent experiences. A defining moment came in 2016 when it merged with NowThis, The Dodo and Seeker to form Group Nine Media, backed by a hefty $100 million from Discovery Communications. Valuation whispers place it in the high nine-figure range. Controversy has not eluded it; the company faced criticism for its bro-centric tone and occasional lapses in journalistic rigor. Ben Lerer, also co-founder of venture firm Lerer Hippeau, remains a pivotal figure, steering the ship with a mix of charisma and opportunism. Despite the turbulence, Thrillist has racked up accolades for its engaging content and innovative marketing, proving that in the age of endless options, there's always room for a well-timed tip on the best bourbon bar. Love it or loathe it, Thrillist has cemented itself as a cultural barometer for the young and restless.