USA Today
Founded in 1982 by Al Neuharth, USA Today burst onto the scene with a palette of bright colors and bite-sized news, catering to a nation with a shrinking attention span. It was the McPaper of journalism—fast, accessible, and just a little too cheery for some. Critics scoffed at its brevity, but readers—and advertisers—loved it, making USA Today the most widely circulated newspaper in the country by the 1990s. Under Neuharth’s watchful eye, it pioneered the use of infographics and nationalized news in a way that left its stodgier rivals scrambling to catch up. The paper weathered controversies, like accusations of dumbing down the news, but its influence was undeniable. Now part of Gannett, and traded on the NYSE under GCI, USA Today has seen its print dominance eroded by the digital tide. Its legacy? Reinventing the news for a fast-paced world, even if it meant sacrificing depth for immediacy.