Elon Musk’s X Loses One of CEO Linda Yaccarino’s Most Trusted Lieutenants Longtime X employee Nick Pickles is leaving the social media platform during a tumultuous time. By Alexandra Tremayne-Pengelly
How Starbucks’ Pumpkin Spice Latte Became a Cultural Phenomenon Much of the PSL's lasting popularity is owed to Starbucks' marketing and advertising of the drink. By Colette Holcomb
Exclusive: Elon Musk Wants ‘Interesting and Entertaining’ Ads on X At this year’s Cannes Lions Festival in June, Elon Musk shared his latest thoughts with Observer on brand safety and advertising on X. By Tina Charisma
X CEO Linda Yaccarino Reshuffles Inner Circle Amid Pressure From Elon Musk By Alexandra Tremayne-Pengelly