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Inside a Modern Thai Dining Brand: Culture, Creativity and the Business of Nightlife

Chef Max Wittawat, the executive chef behind New York City’s Bangkok Supper Club, has spent years refining a style of Thai cooking that is both deeply rooted in regional flavor and boldly contemporary. In this Expert Insights Q&A, Wittawat explores how he brings the kinetic energy of Bangkok’s late-night dining scene into one of New York’s most distinctive restaurant experiences, balancing cultural authenticity with constant experimentation, operational discipline and a collaborative creative process.
By Max Wittawat

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