The New Frame x Ritz Paris Collection Might Be the Most Stylish Hotel Merch Yet
The iconic French hotel just debuted a new collab with Frame.Read More
Last year, the Ritz Hotel embarked on its first-ever collaboration with a fashion brand, and it was a major hit. The exclusive Frame x Ritz Hotel capsule debuted in October 2021 and sold out almost immediately, because who wouldn't want to walk around in chic French hotel merch? Don't fret if you missed your chance last year, though, as the two brands are releasing their second limited edition collection this week, with a slew of new products and designs.
While Frame, an American brand, might not seem like the immediate partner choice for such an innately French hotel, the collab actually makes so much sense, as the idea for a collaboration initially came about when Frame co-founder Erik Torstensson was chatting with his friend Camilla Al-Fayed, who happens to be the daughter of Mohamed Al-Fayed, the owner of the Ritz. "The Ritz Paris is one of the world’s most iconic heritage brands, and I try to stay there whenever I am in Paris," Torstensson told the Observer. "Camilla Fayed is also a friend, so when she texted me about the collaboration, I was excited to marry the elevated experience of the Ritz Paris and its seminal logo with the European aesthetic of Frame’s collections."
"The response to the first collaboration was one of our most successful to date," Torstensson said. "Sales were incredible, and we have even seen key pieces like the varsity jacket from the first collection selling for 5x the retail value."
"The second [Frame x Ritz Paris] capsule offers almost double the amount of styles, creating a total package of sophisticated yet off duty cool essentials—souvenirs that you can incorporate into your daily life," Torstensson explained. "By purchasing one of these everyday luxuries, customers can become a part of the fantasy of the Ritz Paris experience, whether they are staying there or not."
The new Frame x Ritz Paris drop is composed of 44 pieces, with new categories including children's apparel, puffer jackets, sneakers and even puppy accessories. There are still womenswear, menswear and unisex classics, of course, like a stylish bomber jacket, cozy beanie, comfy sweaters and soft tees, in addition to loungewear items (think Eloise-worthy striped pajamas) and adorable blankets. The campaign, shot by Alasdair McLellan, showcases the best of Paris and New York, with images of the Ritz-branded merch depicted within New York City.
The limited edition collab is now live, and is sure to sell out fast. Below, see our favorite pieces from the second Frame x Ritz Hotel collection.