Saint-Tropez has never lacked theater, but the real appeal this season is in its revived hotels, smarter beach clubs, tucked-away shops and stubbornly glamorous old town.
Based on our recent visit to St. Tropez, Chanel has become more a symbol of France than the béret. Golden-tanned Bardots wearing short shorts and Chanel everything zip around the cobblestone streets on mopeds as only carefree europeans can.