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Observer discuses, analyzes, and explains the media industry, including journalism, social networks, streaming platforms, big tech and NFTs.

The logo of the Disney+ streaming service hangs above a Disney booth
2 hours ago

Disney’s Licensing Experiment Could Reshape Streaming

Disney might license rival media companies more of its original films and television shows to offset its streaming business losses. If it makes revenue gains, other streaming platforms will likely follow. How will this change how streaming platforms advertise having exclusive content?
By Rachyl Jones
Tom Brady smiles into the distance in front of a blue backdrop.
24 hours ago

Why Fox Sports Thinks Tom Brady is Worth $375 Million as an NFL Analyst

Tom Brady will begin his NFL analyst career with Fox Sports in 2024. Even if Brady proves to be an expert analyst, football fans will likely continue to watch the best games rather than the best analysts.
By Rachyl Jones
MrBeast poses with fans at the launch of the first physical MrBeast Burger Restaurant at American Dream.
1 day ago

MrBeast’s Sponsors Can Reach a Super Bowl-Sized Audience for Half the Price of a Super Bowl Ad

The creator economy offers an alternative advertising option for companies that want to reach 100+ million people without spending $7 million on a Super Bowl ad.
By Rachyl Jones
Krishna Subramanian smiles into the camera.
3 days ago

The Super Bowl is an Enormous Opportunity for Social Media Creators

By Rachyl Jones
Photo of Reels icon on Instagram
5 days ago

Mark Zuckerberg Says Meta Needs to Monetize Reels. Here’s How it Could Happen.

By Rachyl Jones
Students walk along the green campus of Princeton University
5 days ago

U.S. News Depends On its College Rankings. What Happens When Universities Don’t Want To Be Ranked?

By Alexandra Tremayne-Pengelly
In this photo illustration a hand seen holding a padlock and in the background the logo of Netflix on the computer screen.
6 days ago

Netflix is Preparing For Its Dreaded Password Sharing Crackdown But Details Are Scarce

By Rachyl Jones
In this photo illustration, a Reddit logo is displayed on a smartphone.
6 days ago

Reddit’s Delayed IPO May Mean CEO Steve Huffman Needs to Rethink Its Advertising Model

By Rachyl Jones
Madeline McIntosh smiles at the camera wearing a pink scarf.
Jan 31

Penguin Random House U.S. CEO Madeline McIntosh Is the Latest Company Executive to Quit

By Rachyl Jones
Spotify logo displayed on mobile with Spotify seen on screen
Jan 31

Spotify Shares Jump After It Reports Adding Record Monthly Active Users

By Rachyl Jones
A detail of TV remote control with streaming platform buttons
Jan 31

Streaming Is the New Frontier for Cultural Protectionism

By Rachyl Jones
Shou Zi Chew and Vivian Kao smile for a photo at the Met Gala.
Jan 30

TikTok CEO Shou Zi Chew Will Testify in Front of Congress in March

By Rachyl Jones
A Netflix sign appears above a monitor advertising Stranger Things Season 4.
Jan 30

‘Stranger Things’ Was 2022’s Most Streamed Show as Netflix Titles Dominated Rankings

By Rachyl Jones
BuzzFeed screens are seen at Times Square during BuzzFeed Inc.'s Listing Day at Nasdaq
Jan 27

BuzzFeed Stock More Than Doubled Following Reports it Will Invest in AI-Created Content

By Rachyl Jones
Digital rendering of a Chipotle restaurant in Roblox.
Jan 27

Does the Metaverse Need Burritos? Chipotle Went on Roblox to Find Out

By Rachyl Jones
TikTok and Facebook logos displayed on phone screens and a laptop keyboard
Jan 26

Meta Has a TikTok Problem, and It’s Hiring BuzzFeed to Help

By Rachyl Jones
A building with a "People" logo.
Jan 26

IAC’s Dotdash Meredith Will Lay Off 7% of its Staff, or 274 Employees

By Rachyl Jones
The Vice logo appears on an office building.
Jan 25

Vice Media Will Create Arabic Content with Saudi-Backed MBC Group

By Rachyl Jones
Entrance to Fox News headquarters at NewsCorp Building in New York.
Jan 24

Rupert Murdoch Calls Off the News Corp and Fox Merger

By Rachyl Jones
The TikTok logo is displayed outside a TikTok office
Jan 24

TikTok Is Cracking Down on Remote Work With Threats of Termination

By Rachyl Jones
Three men speak on stage in front of a FiveThirtyEight powerpoint.
Jan 24

ABC News is Considering Unloading Nate Silver’s FiveThirtyEight

By Rachyl Jones
A woman takes a picture of a child next to the red and yellow M&M's mascot statues.
Jan 23

How Did M&M’s Mascots Become the Latest Victim of the Culture War?

By Rachyl Jones
The Spotify logo appears on a phone.
Jan 23

Spotify Will Lay Off 600 Employees, or 6% of its Workforce

By Rachyl Jones
Netflix logo appears next to a password box.
Jan 20

Netflix’s Password Sharing Crackdown Could Yield New Subscribers

By Rachyl Jones
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