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Observer discuses, analyzes, and explains the media industry, including journalism, social networks, streaming platforms, big tech and NFTs.

BuzzFeed screens are seen at Times Square during BuzzFeed Inc.'s Listing Day at Nasdaq
1 day ago

BuzzFeed Stock More Than Doubled Following Reports it Will Invest in AI-Created Content

BuzzFeed's stock more than doubled after announcements it will aid Meta in content creation and begin using ChatGPT creator OpenAI to aid its quizzes and other articles.
By Rachyl Jones
Digital rendering of a Chipotle restaurant in Roblox.
2 days ago

Does the Metaverse Need Burritos? Chipotle Went on Roblox to Find Out

Many businesses are creating metaverse experiences to engage with their customers, but because the technology is so new, there isn't a clear set of instructions on how to do it. Here's how Chipotle created and launched their games on Roblox.
By Rachyl Jones
TikTok and Facebook logos displayed on phone screens and a laptop keyboard
2 days ago

Meta Has a TikTok Problem, and It’s Hiring BuzzFeed to Help

Meta contracting BuzzFeed could mean its own initiatives to attract creators aren't working.
By Rachyl Jones
A building with a "People" logo.
2 days ago

IAC’s Dotdash Meredith Will Lay Off 7% of its Staff, or 274 Employees

By Rachyl Jones
The Vice logo appears on an office building.
3 days ago

Vice Media Will Create Arabic Content with Saudi-Backed MBC Group

By Rachyl Jones
Entrance to Fox News headquarters at NewsCorp Building in New York.
4 days ago

Rupert Murdoch Calls Off the News Corp and Fox Merger

By Rachyl Jones
The TikTok logo is displayed outside a TikTok office
4 days ago

TikTok Is Cracking Down on Remote Work With Threats of Termination

By Rachyl Jones
Three men speak on stage in front of a FiveThirtyEight powerpoint.
4 days ago

ABC News is Considering Unloading Nate Silver’s FiveThirtyEight

By Rachyl Jones
A woman takes a picture of a child next to the red and yellow M&M's mascot statues.
5 days ago

How Did M&M’s Mascots Become the Latest Victim of the Culture War?

By Rachyl Jones
The Spotify logo appears on a phone.
5 days ago

Spotify Will Lay Off 600 Employees, or 6% of its Workforce

By Rachyl Jones
Netflix logo appears next to a password box.
Jan 20

Netflix’s Password Sharing Crackdown Could Yield New Subscribers

By Rachyl Jones
Thierry Breton stands at a podium pointing his finger.
Jan 20

EU Regulators Warn TikTok it Must Follow New Rules or Face a Ban on the Continent

By Rachyl Jones
In this photo illustration a TikTok logo is displayed on a smartphone with stock market percentages on the background.
Jan 20

TikTok Offers a Billion-Dollar Restructuring Plan to Appease the U.S.’s China Concerns

By Rachyl Jones
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