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Observer discuses, analyzes, and explains the media industry, including journalism, social networks, streaming platforms, big tech and NFTs.

Marne Levine smiles at the camera
16 hours ago

Marne Levine, Meta’s Chief Business Officer, Is Leaving After 13 Years

Meta's chief business officer, Marne Levine, is leaving the company after a 13-year career with the social media giant. The departure comes as Meta is reportedly planning more layoffs, according to the Financial Times.
By Rachyl Jones
The statue of Cristo Redentor or Christ the Redeemer on the Corcovado mountain in Rio de Janeiro.
1 day ago

Who is Behind ‘He Gets Us,’ the $100 Million Campaign Rebranding Jesus?

A Christian nonprofit paid $20 million for Super Bowl commercials, and that's just a fraction of its budget to rebrand Jesus.
By Rachyl Jones
Jalen Mills films himself on the field.
5 days ago

All NFL Teams Are on TikTok But Some Franchise Accounts Rise Above the Rest

The Super Bowl finalists have the highest followings on TikTok, but content from other teams performs better. Here are the top picks for best NFL TikTok accounts.
By Rachyl Jones
Disney CEO Robert Iger smiles at the Oscars.
5 days ago

Why Bob Iger Thinks the Future of Sports is Streaming

By Rachyl Jones
Bob Iger smiles for a photo at an awards ceremony.
6 days ago

Under Bob Iger 2.0, Disney Reports Higher Earnings Amid Layoffs, Restructuring

By Rachyl Jones
The logo of the Disney+ streaming service hangs above a Disney booth
Feb 7

Disney’s Licensing Experiment Could Reshape Streaming

By Rachyl Jones
Tom Brady smiles into the distance in front of a blue backdrop.
Feb 6

Why Fox Sports Thinks Tom Brady is Worth $375 Million as an NFL Analyst

By Rachyl Jones
MrBeast poses with fans at the launch of the first physical MrBeast Burger Restaurant at American Dream.
Feb 6

MrBeast’s Sponsors Can Reach a Super Bowl-Sized Audience for Half the Price of a Super Bowl Ad

By Rachyl Jones
Krishna Subramanian smiles into the camera.
Feb 4

The Super Bowl is an Enormous Opportunity for Social Media Creators

By Rachyl Jones
Photo of Reels icon on Instagram
Feb 2

Mark Zuckerberg Says Meta Needs to Monetize Reels. Here’s How it Could Happen.

By Rachyl Jones
Students walk along the green campus of Princeton University
Feb 2

U.S. News Depends On its College Rankings. What Happens When Universities Don’t Want To Be Ranked?

By Alexandra Tremayne-Pengelly
In this photo illustration a hand seen holding a padlock and in the background the logo of Netflix on the computer screen.
Feb 1

Netflix is Preparing For Its Dreaded Password Sharing Crackdown But Details Are Scarce

By Rachyl Jones
In this photo illustration, a Reddit logo is displayed on a smartphone.
Feb 1

Reddit’s Delayed IPO May Mean CEO Steve Huffman Needs to Rethink Its Advertising Model

By Rachyl Jones
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