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Observer discuses, analyzes, and explains the media industry, including journalism, social networks, streaming platforms, big tech and NFTs.

Vice Media offices display the Vice logo at dusk.
1 hour ago

Vice Media’s $30 Million Loan is the Latest Warning Sign for the Troubled Company

After abandoned plans to go public and a renewed attempt to sell in the private market, Vice accepted $30 million in debt financing from Fortress Investment Group.
By Rachyl Jones
Philip Tzeng smiles into the camera with a pink and blue gradient background.
13 hours ago

As Companies Cut Traditional Advertising, Social Media Influencers Are Taking Advantage

Despite an economic downturn and analysts predicting a recession, advertisers are making continued investments in the creator economy. But not all creators are seeing the results.
By Rachyl Jones
Marne Levine smiles at the camera
1 day ago

Marne Levine, Meta’s Chief Business Officer, Is Leaving After 13 Years

Meta's chief business officer, Marne Levine, is leaving the company after a 13-year career with the social media giant. The departure comes as Meta is reportedly planning more layoffs, according to the Financial Times.
By Rachyl Jones
The statue of Cristo Redentor or Christ the Redeemer on the Corcovado mountain in Rio de Janeiro.
2 days ago

Who is Behind ‘He Gets Us,’ the $100 Million Campaign Rebranding Jesus?

By Rachyl Jones
Jalen Mills films himself on the field.
5 days ago

All NFL Teams Are on TikTok But Some Franchise Accounts Rise Above the Rest

By Rachyl Jones
Disney CEO Robert Iger smiles at the Oscars.
6 days ago

Why Bob Iger Thinks the Future of Sports is Streaming

By Rachyl Jones
Bob Iger smiles for a photo at an awards ceremony.
Feb 8

Under Bob Iger 2.0, Disney Reports Higher Earnings Amid Layoffs, Restructuring

By Rachyl Jones
The logo of the Disney+ streaming service hangs above a Disney booth
Feb 7

Disney’s Licensing Experiment Could Reshape Streaming

By Rachyl Jones
Tom Brady smiles into the distance in front of a blue backdrop.
Feb 6

Why Fox Sports Thinks Tom Brady is Worth $375 Million as an NFL Analyst

By Rachyl Jones
MrBeast poses with fans at the launch of the first physical MrBeast Burger Restaurant at American Dream.
Feb 6

MrBeast’s Sponsors Can Reach a Super Bowl-Sized Audience for Half the Price of a Super Bowl Ad

By Rachyl Jones
Krishna Subramanian smiles into the camera.
Feb 4

The Super Bowl is an Enormous Opportunity for Social Media Creators

By Rachyl Jones
Photo of Reels icon on Instagram
Feb 2

Mark Zuckerberg Says Meta Needs to Monetize Reels. Here’s How it Could Happen.

By Rachyl Jones
Students walk along the green campus of Princeton University
Feb 2

U.S. News Depends On its College Rankings. What Happens When Universities Don’t Want To Be Ranked?

By Alexandra Tremayne-Pengelly
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