Nike’s Turnaround CEO Elliott Hill Is Slowly Finding His Footing Nike’s CEO says its turnaround is a long game, inspired by Camp Nou’s rebuild and a renewed focus on core sports. By Alexandra Tremayne-Pengelly
Nike CEO Elliot Hill’s Turnaround Plan Hits a Roadblock In China CEO Elliott Hill’s comeback strategy is gaining traction in key markets, but China remains a stubborn challenge. By Alexandra Tremayne-Pengelly
Under New Leadership, Nike Is Returning to Its Roots in Running "Nike is a running brand, and it's incredibly important for Nike to win with runners," said the company's CFO Matthew Friend. By Alexandra Tremayne-Pengelly