The Moment I Wake Up: ‘Empire,’ CoverGirl and Transformative Power of Makeup on TV
First the monster ratings figures and soundtrack sales; now Empire is taking on the beauty market with a well-timed CoverGirl collaboration. The company ownership game of musical chairs and Lyon family squabbles are a constant and when Empire returns tonight for the second half of season 2 the various battles will continue. What you can also guarantee is that when the inevitable happens it will be done wearing something bold and there are no wallflowers in the Empire.