Why the Guggenheim and Other Museums Are Hiring Brand Officers On the occasion of the unveiling of the new Guggenheim logo, Observer took a deep dive into the world of museum branding. By Daniel Grant
Sam Altman Clarifies on OpenAI’s ‘Tension’ With Microsoft (and Elon Musk) By Alexandra Tremayne-Pengelly
Billionaire Trader Alex Gerko Is Betting on A.I.’s Promise in Mathematics By Alexandra Tremayne-Pengelly