Jonah Peretti

Jonah Peretti, born in California in 1974, is the digital-age wizard behind BuzzFeed and co-founder of The Huffington Post. A master of viral content, Peretti turned listicles and quizzes into a media empire, making BuzzFeed synonymous with internet culture. His knack for blending journalism with clickbait earned him both accolades and criticism—BuzzFeed News, launched under his watch, was lauded for serious reporting before being shut down in 2023 amid financial strains. Peretti’s pursuit of virality has sparked debates on the integrity of digital media, but his impact on how we consume news and entertainment is undeniable, if not always revered.

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