When It Comes to Licensing, Some Artists Cash in While Others Push Back
According to a study conducted by Licensing International, global retail sales of licensed merchandise for art properties reached $3.95 billion in 2024.
Martin Cribbs
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The Met Museum’s Licensing Strategy: A Q&A With Beanstalk’s Martin Cribbs
The Met's brand licensing projects include fragrances, apparel and even wallpaper collaborations.
