Diesel Threw the Biggest Party of Fashion Week to Celebrate Its New Store
Last night Diesel threw a two-part celebration to mark the opening of their newest store at 625 Madison Avenue. Naomi Campbell and Adrian Brody made surprise appearances, in addition to brand ambassador Joe Jonas and his new band, DNCE. “The store is designed like a house,” Diesel’s Artistic Director Nicola Formichetti said. “So the front is the foyer, and you work your way in. Right now we’re actually in the wine cellar where we keep all of the denim. There are lots of great vintages.” He pointed to a pair of vintage Diesel jeans behind glass from the 1980s, though he considers their Jogg Jeans his favorite pair of the bunch.
