The Man Behind the Facezam Hoax on How His Fake Facial Recognition App Went Viral Jack Kenyon, who founded the ad agency behind the campaign, said the Shazam clone was engineered to be controversial. By John Bonazzo
When You Create a Fake Kickstarter, That’s Not a Hoax—That’s Fraud Once you collect real money, your hoax isn't so lighthearted. By Sage Lazzaro
Here’s Why You Absolutely Must Do a Podcast Before I tell you why should ABSOLUTELY do a podcast, you should first know: DO NOT do a podcast. By James Altucher
Disrupting How Bestsellers Are Made: Apply Startup-style Growth Hacking To Publishing By Ryan Holiday