Sarah Boyd

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The 50 Most Powerful PR Firms of 2026

This year's honorees are emblematic of a notable shift in public relations from responsive publicity to proactive leadership in the moments that matter most.

By The Editors

TikTok Is Creating Overnight Stars—But Many Struggle to Find Real-World Success

TikTok-famous artists are betting big on tours, but few are selling out.

By Colette Holcomb

Most Recent Posts on Observer

How the U.S. Open Turned a Cocktail Into Cultural Shorthand

By Valeria Gonzalez

Chanel CEO Leena Nair on Keeping Luxury Human in the A.I. Era

By Kate Wieczorek

Seoul’s ParkSeoBo Museum Isn’t a Temple to Its Namesake

By Elisa Carollo

25 Years Later, 9/11’s Artifacts Still Call for a Different Level of Curatorial Care

By John Scott Lewinski

Screening at Venice: Halkawt Mustafa’s ‘No Paradise If You Are Killed By a Woman’

By Siddhant Adlakha

Sales at Tokyo Gendai Reflect an Evolving Market Surprisingly Resistant to Trend-Chasing