By some estimates, the world’s private art collections are worth between $2 and $3 trillion, but the role of art in investment portfolios has tended to be ambiguous. As more collectors focus on financial gains, prominent innovators in and outside of finance are creating clarity and transforming art's place in the modern portfolio.
"It’s much easier to buy art than to sell it," Morgan Stanley's Sarah McDaniel tells Observer. "When you buy a work of art, the important thing is not the purchase, but to consider whether there’s a secondary market that can provide liquidity to get in and out."