Those who managed to snag a First Choice VIP card to Art Basel Miami Beach lined up this morning outside the convention center, sunglasses planted on their heads, and at 11:00, they strolled in en masse to see, towering above the opening scene, a revolving neon Martin Creed installation—the word PEOPLE lit up in green and going in circles. It’s part of the Gavin Brown’s Enterprise booth, and he could have chosen any number of Creed works to spin above the maze-like grid of gallery spaces here—others display words such as FEELINGS, MOTHERS, SHIT, THINGS, FUCK OFF—but PEOPLE seems appropriate for this particular art fair.