Cadillac is doubling down on its support of emerging design talent with its latest partnership inked yesterday with The Council of Fashion Designers of America. The 3-year-long partnership, billed as Retail Lab, will offer the chance for one brand to build out a store space for 3 months in a shop located on the ground floor of Cadillac’s global headquarters in Soho. Designers will be selected through an application process, and work alongside notable fashion folk to realize their retail concept. In addition to CFDA president Steven Kolb and Board Chairman Diane von Furstenberg, valuable minds involved in Retail Lab include author and Creative Ambassador to Barneys New York, Simon Doonan, and Hudson Bay Company President, Liz Rodbell, who were all present as the partnership announcement was made at the Cadillac headquarters overlooking the Hudson River.