Right before they received their investment, Ello wrote up a charter that basically reframed their infamous manifesto, only in more clear, specific language. In it, they say that there are three things they will never do: sell their user's data, run ads on their site, or sell Ello to anyone who would compel them to do either of those things. The charter says:

Since the explosive popularity of Ello, the virtuous "Anti-Facebook" social network, they've taken in over one million new users, with three million more on the waiting list. The Ello team has spent the past month racing to finish their beta testing phase even as thousands of new requests to join come in every hour. Now, they finally have a little support.