JiaJia Fei might be the art world’s most sought-after digital consultant. After serving as the Jewish Museum’s digital director for four years, Fei launched her still-unnamed consulting company early this year. The company uniquely fills the gap between fancy digital agencies known for their mastery of technology but lacking art knowledge and PR firms who expertly craft media stories but only handle certain aspects of data management. By providing a bridge between these two worlds, Fei creates the road map for building the soup-to-nuts digital infrastructure needed for online success.
Since launching in January, she’s been busy helping clients manage their data and adapt museum editorial models that use content to make art more accessible. “This was something I knew would take off,” she told Observer. “And of course, when every museum and gallery space shut down, I became the go-to person.”
According to Fei, the companies and organizations that have weathered the pandemic best had long invested in digital—a commitment she encourages her clients to make as well. “It’s not something you can purchase off the shelf,” she says of digital strategies. Following that mindset, Fei doesn’t provide a menu of service options her company offers clients. “[What I do] is specific and tailored,” she explained. “I approach everything from a problem-solving perspective—every outlook has a unique solution.”