Bela Bajaria

Bela Bajaria.

Bela Bajaria

Head of Global TV at Netflix

Bela Bajaria
By December 9, 2020 8:44 AM

Netflix’s unprecedented growth this year has accelerated its shift in strategy. With a recent price hike following a rash of content cancellations this year, Netflix is moving away from the building phase and toward the profit phase. After more than a decade of annually operating in the red, it won’t be an easy transition. But at the head of this new effort is the newly installed Head of Global TV, Bela Bajaria, who now may very well be the most important executive in television.

On October 27 of this year, Bajaria unveiled a new organizational structure that is meant to streamline development, improve efficiency and squeeze more return on investment from Netflix’s rich content deals. It’s a drastic shakeup for a company that was riding high this year. But many view it as necessary for the long-term health of Netflix.

That puts Bajaria at the center of the most fascinating transition in all of Hollywood. As Netflix’s The Queen’s Gambit reminded us this year, the only thing harder than beating the competition is keeping your spot at the top.

More articles about Bela Bajaria, Netflix

We noticed you're using an ad blocker.

We get it: you like to have control of your own internet experience.
But advertising revenue helps support our journalism.

To read our full stories, please turn off your ad blocker.
We'd really appreciate it.

How Do I Whitelist Observer?

How Do I Whitelist Observer?

Below are steps you can take in order to whitelist on your browser:

For Adblock:

Click the AdBlock button on your browser and select Don't run on pages on this domain.

For Adblock Plus on Google Chrome:

Click the AdBlock Plus button on your browser and select Enabled on this site.

For Adblock Plus on Firefox:

Click the AdBlock Plus button on your browser and select Disable on

Then Reload the Page