Welcome to a different PR Power List. Instead of companies, this year’s roster ranks people—call them “power players”.  In a year like no other, it felt right to recognize PR’s superstars in a new way.

For the first time, you’ll see in-house PR pros alongside agency people, with some high-profile industry activists in the mix. The list also reflects issues that confronted the industry this year, from confronting the pandemic to addressing diversity, equity, and inclusion.

Quick takeaways?  First, adults and upstarts ruled. If you’re battle-scarred and tested, your stock went up. Likewise, if you’re smart enough to rewrite the rules, clients wanted you. Second, amid the carnage, some businesses actually did pretty well this year. Firms in crisis, fintech, or healthcare, for example, told us they couldn’t hire fast enough. Third, the work of our Power Players reflects what you see in the headlines. Our Power 50 changed conversations, set agendas, and—in a few cases—helped make history.

This is the Power 50. Make sure you also read  Observer’s PR Rising Stars.