Elizabeth Harrison.
Elizabeth Harrison
CEO and founder at Harrison & Shriftman
Elizabeth Harrison took her 25-year-old firm in a potent new direction this year, partnering with Jeffrey Bowman of “new majority” marketing consultants Reframe. Together, the pair is advising clients on diversity and inclusion from a change management and thought leadership angle. Big names like Restaurant Associates have already signed on, and Harrison said they’re fielding a deluge of invitations. “These are decades-old problems with Band-Aids on them,” she said. On the PR side, Harrison’s also tackling ever bigger assignments for huge brands, reinventing everything around pandemic necessities. H&S promoted American Express’ acclaimed “Built to Last” video podcast series; amped Booking.com’s “America Is for Everyone” campaign; generated huge engagement for Amazon’s “Off to College” store; and supercharged a Lucky Charms launch with a bonkers aerial show.