Gail Heimann

Gail Heimann calls Weber Shandwick “the mothership” of specialty brands like ReviveHealth, mobile/digital firm Flipside, and content-marketing outfit Mediaco. If so, that makes her Captain Janeway, steering this venerable firm through constant reinvention and growth. Consistent diversification has also helped Weber Shandwick weather the pandemic year incredibly well; the firm now represents 50% of the Fortune 100. Giant concerns like Sanofi, the Centers for Disease Control and Prevention, Shutterfly, TIAA and Fannie Mae this year joined stalwarts like Lockheed Martin, IBM, GSK, Kellogg’s, Mattel and Airbnb. Bonus: Weber Shandwick’s management-consultancy arm, United Minds, took a huge leadership position in research on COVID-19 and the workplace, cranking out surveys and white papers that generated tons of coverage.