Kelly Bush Novak

Elliot Page’s coming out as transgender this month felt like a watershed moment, not just because of what it represented for the actor, but because of how the revelation was crafted, managed and shared. Behind that process was Kelly Bush Novak, also a proud member of the LGBT community, who orchestrated a careful strategy around the announcement and worked with Page on messaging that was both heartfelt, fearless and supremely effective. How Novak had time for this is beyond us; she also reps highly visible celebs like Seth Rogen, Janelle Monáe, Cynthia Erivo, Hannah Gadsby, Serena Williams, and someone called Madonna, along with her first big client from back in the day—Sir Patrick Stewart. ID also has a raft of brands (think Nintendo, Coke, and Tiffany & Co.) and supports a slew of nonprofits.