CEO at Pace Gallery
In 2021 Gagosian Gallery’s losses were Pace Gallery’s gains. Jeff Koons, arguably the world’s most famous artist, left a joint partnership with Gagosian and David Zwirner to join Pace this spring. Around the same time, Gagosian Gallery artist Urs Fischer partnered with Pace for an NFT sale. Fischer is best known for large-scale installations that involve digging a giant hole in the gallery or presenting a crane that drags a single box of cigarettes across the floor.
At the helm of Pace sits Marc Glimcher, son of the gallery’s founder Arne Glimcher and fearless technology and art investor. “In what way is the gallery model equipped to support [tech-minded] artists in the way it supports painters and sculptors?” Glimcher asked when promoting the launch of Pace X in 2019, an initiative designed to support artists working at the intersection of art and tech.
Three years later, with the rise of NFTs and the world opening back up again, those moves seem prescient. Pace recently hired Christiana Ine-Kimba Boyle as its first online sales director, and Glimcher is arranging for the gallery to accept cryptocurrency for physical artwork before fall 2021.
Then there’s Superblue, the gallery’s first experiential art location, founded by Glimcher and Mollie Dent-Brocklehurst and described as a natural outgrowth of PaceX. It opened in Miami this May, with works by James Turrell, TeamLab, and Es Devlin.
Add to this Pace’s ever-expanding footprint, which includes its growing roster of blue-chip artists and new locations in East Hampton, Palm Beach, and Seoul, and you’ve got a juggernaut poised to make an enormous impact on culture. And Marc Glimcher is the architect of it all.
Written by Paddy Johnson