The Man Behind the Facezam Hoax on How His Fake Facial Recognition App Went Viral
Jack Kenyon, who founded the ad agency behind the campaign, said the Shazam clone was engineered to be controversial.
Adoptly
When You Create a Fake Kickstarter, That’s Not a Hoax—That’s Fraud
Once you collect real money, your hoax isn't so lighthearted.
