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adtech

Two FC Basel fans disguised as ghosts leave St. Jakob Stadium prior to the UEFA Europa League quarter-final first leg football match FC Basel vs Valencia CF on April 3, 2014 in Basel. Swiss club FC Basel must play their Europa League quarter-final first leg clash against Valencia behind closed doors after being punished for the violent behavior of their fans. UEFA also fined FC Basel 107,000 euros ($147,500) after objects, including cigarette lighters, were thrown on to the pitch in their last-16 clash against Salzburg last week with the referee halting the game for 10 minutes. AFP PHOTO / FABRICE COFFRINI

Ghostery Democratizes Tool to ‘Make The Web Suck Less’

Small companies now have access to Ghostery data about how badly each piece of tracking software bogs down websites.
By Brady Dale
A visitor uses a mobile phone on the third day of the Mobile World Congress in Barcelona on February 24, 2016. The world's biggest mobile fair Nobile World Congress (MWC), is held from February 22 to February 25. / AFP / LLUIS GENE

A Marketer’s Dream: Using Mobiles to Connect Commercials to Shopping

Do people visit car dealerships after watching a bunch of car ads? Your cell phone's mic and GPS can answer that question.
By Brady Dale
LAS VEGAS, NV - NOVEMBER 04: Writer/director Kevin Smith (L) and actor Jason Mewes perform their comedy podcast, "Jay & Silent Bob Get Old" at the Hard Rock Cafe on the Strip November 4, 2011 in Las Vegas, Nevada.

Stockholm Startup Acast Solves Podcasters’ Advertising Problem

Podcasting's advertising problem has been solved, but the company that has provided the solution, Acast, hasn't arrived in America yet.
By Brady Dale
NEW YORK, NY - OCTOBER 11: Comedian Marc Maron performs on stage at The New Yorker Comedy Playlist with Patton Oswalt, Todd Barry, Marc Maron and Andy Borowitz at the MasterCard stage at SVA Theatre during The New Yorker Festival 2014 on October 11, 2014 in New York City. (Photo by Bryan Bedder/Getty Images for The New Yorker)

Marc Maron’s WTF Show is Ready for Better Podcast Advertising

By Brady Dale
(Chart via CB Insights)

Who Gets the Tech Cash in NYC? Startups That Solve Real Problems

By Jack Smith IV

Lerer Ventures Will Seed Dozens of NYC Startups With New $62M Fund

By Jack Smith IV

Startup News: Bat Haus Brings Coworking to Bushwick and Tech Launch Announces its Inaugural Class

By Erica Schwiegershausen
Mr. Wilk (Photo: Twitter)

Foursquare Hires a Yahoo To Help Run Sales

By Kelly Faircloth

Gigi Levy-Weiss and Israeli Angels Back Ad Platform Promodity

By Nitasha Tiku

Ad-Tech Feels the Talent Crunch In Silicon Alley

By Ben Popper
Yaron Galai - Image via Israeli Business Forum of NY

OutBrain’s Yaron Galai: The World is Brainwashed by Relevancy

By Ben Popper
Mr. Netzer

Will The Next DoubleClick Come From Wonky World of Ad Verification?

By Nitasha Tiku

Buddy Media’s Mike Lazerow on Perpetual Pivots and a Start-Up for Six-Toed Women

By Ben Popper

New York Start-up Finds a Way to Help Advertisers Stop Using Cookies. Millions in Venture Capital Follow.

By Nitasha Tiku
The New York Observer logo in black against a peach background.

Online Snoops Rake in the Venture Capital

By Observer Staff

Advertising With a Venture Edge: Darren Herman’s Big Bet on Startups

By Mike Taylor

AdKeeper CEO Scott Kurnit Says Every Day Can Be Super Bowl Sunday … For Ads

By Observer Staff

TagMan Snags $2.25 M., Greycroft Takes a Seat

By Mike Taylor

Sigh. True Love Just A Viral Hoax To Promote NY Ad Agency

By Observer Staff

Digital Youngsters Have Mad Men On the Run

By Observer Staff

Ad.ly Advances on Manhattan With New Head of Sales

By Observer Staff
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