Gen Alpha is Old Enough to Hit ‘Add to Cart’—Here’s What That Means for Commerce
Jed Baker, founder and CEO of Starglow Media, explores how Generation Alpha is reshaping household purchasing power, and what that means for modern marketers. Baker argues that to tap into today’s “nag factor,” advertisers must meet families where they actually connect: shared media experiences like podcasts. As screens fragment and attention spans shrink, audio emerges as a new media hearth where kids and parents still listen together.
