Apple TV+ Chief Unpacks Costly Content Strategy with ‘Severance’ Director Severance is "the perfect show to be on Apple." By Alexandra Tremayne-Pengelly
Apple TV+’s $20B Content Splurge Is Not Just About Trying to Win the Streaming Wars Apple TV+ may not be the most popular streaming service yet, but it's increasingly crucial to Apple's overarching media strategy. By Brandon Katz
The NBA’s $77B Deals With Amazon, NBCU and Disney Solidify Sports’ Migration to Streaming Live sports have become increasingly fragmented across streaming platforms in recent years. By Alexandra Tremayne-Pengelly