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augmented reality

Apple Unveils New Products At Its Worldwide Developers Conference

Meta and Google CEOs Offer Mixed Early Reviews of Apple’s Vision Pro

Mark Zuckerberg asserts Apple and Meta leverage very different philosophies in their approaches to AR and VR.
By Sissi Cao
Mark Zuckerberg stands on stage with two huge Oculus Quest headsets on a screen behind him.

The Metaverse Mark Zuckerberg is Pushing Isn’t the One Consumers Want

The metaverse that Mark Zuckerberg bet his company on will focus on virtual reality for the foreseeable future, even if augmented reality fits better into the lives of consumers.
By Rachyl Jones
A man holds his phone up to an augmented reality image

John Mack Makes Art for a World Online Seven Hours a Day

The exhibit "A Species Between Worlds" combines art and technology while asking visitors to reflect on their own media consumption.
By Rachyl Jones

Why Snapchat’s Product Is Booming

By Alex Kantrowitz

Snap’s Latest Acquisition Is a Bet on a Metaverse Controlled By Thoughts

By Sissi Cao

Facebook Enters ‘Metaverse’ in Full Force as AR/VR Chief Takes Over as CTO

By Sissi Cao

Isabelle Udo’s Augmented Reality Art Takes Over Miami With Digital Art Month

By Charlotte Barnett

Google’s New AR App Brings NASA Artifacts, Museum Exhibits Into Your Home

By Sissi Cao
A puffin you can play with in Olafur Eliasson's Wunderkammer Project

Olafur Eliasson’s New App Lets You Play With Puffins and Puts Rainbows in Your Room

By Helen Holmes

Augmented Reality Is Going Change How You Update Your Wardrobe

By Andy Hirschfeld
Creating over 180 movie websites per month all around the world, Powster is driving the future of movie marketing.

Ultimate Christmas Cinema: How One Company Is Getting You Inside ‘Star Wars’ & Other Films

By John A. Tures

Chanel’s New Pop-up at the Standard Is a Stylish, High-Tech Winter Wonderland

By Morgan Halberg
TCS New York City Marathon

NYC Marathon’s New App Features Include Augmented Reality Tools

By Gabriela Barkho

Mark Zuckerberg Teases AI ‘Brain Chip’—But It Will Be Different Than Elon Musk’s

By Sissi Cao

Apple Is Experimenting With Augmented Reality Art Installations

By Helen Holmes

New Art Academy Founder Elena Zavelev: ‘The Market Is More and More Ready for Digital Art’

By Helen Holmes

A Digital Art Curator on Why the Aging Medium Still Isn’t Understood

By RM Vaughan
Austrian snowboarder Anna Gasser photographed in midair.

New York Times Debuts Immersive Winter Olympics AR Experience

By John Bonazzo
Everything from training and interfacing with machines to shopping online and in person will one day be done virtually.

Haptics: What’s Next for Users ‘Feeling’ the Virtual World Around Them

By K.R. Sanjiv
Starbucks' new Shanghai store is 30,000 square feet.

Starbucks’ New China Store Is the Size of a Supermarket

By Sissi Cao
The new iPhone 8, iPhone X and iPhone 8S are displayed during an Apple special event at the Steve Jobs Theatre on the Apple Park campus on September 12, 2017 in Cupertino, California.

How Apple Takes Experimental Tech From Other Companies and Makes It Mainstream

By Lisa Schmeiser
Just you wait.

‘Hamilton’ Launches a Mobile App—but Fans Aren’t ‘Satisfied’

By John Bonazzo
That smartphone in your hand is not going away. Instead, its capabilities and power will transform your working and personal life.

You Will Be a Different Worker in 2018 Thanks to Mobile

By Daniel Kraft
We’re on the precipice of the age of immersion.

It’s Here: Prepare for Immersion to Expand Your Idea of the Arts

By Gideon Kimbrell
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