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Behavioral Science

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Behavioral Science

When we continually test new ideas and approaches, learning what doesn’t work is just as important as uncovering what does.
Jan 18

Why You Need a Chief Behavioral Officer

Applied behavioral science is an untapped field that helps business leaders better understand and influence their employees and customers.
By Charlotte Blank and Ashley Whillans
Banks raised hackles when they opted their customers into expensive overdraft protection.
Apr 4

‘Default’ Choices Have Big Impact, But They Should Be Used Ethically

Defaults are powerful tools that policymakers and marketers can use to nudge us to make certain choices, whether in our interest or in theirs. How do we ensure they're used responsibly?
By Mary Steffel,  Elanor Williams,  and Ruth Pogacar
Should you go with your gut?
Mar 9

Here’s Why Your Gut Instinct Is Wrong at Work—and How to Know When It Isn’t

Should you go with your gut when hiring an employee or making another decision on the job? The research suggests that in most cases, probably not.
By Gleb Tsipursky

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