This Footwear Brand Is Listening to the New Male Consumer
Women's footwear staple M.Gemi is making an unlikely leap across the aisle with the launch of a men’s collection, and with good reason. "There’s no shortage of evidence showing that men are spending more time and money on their clothing and shoes,” the brand’s CEO Ben Fischman, who also founded deal site Rue La La, said during a recent phone conversation. He’s right. According to The Boutique @ Ogilvy, the retail and fashion division at the global marketing agency, men spend about $85 per month on clothes and accessories, on average $10 more than women.
