The Changing Logic of Making Hollywood’s Next Blockbuster Franchise
What matters more: box office or audience goodwill?
Box Office
Sophisticated analysis of the entertainment industry, focusing on the financial dynamics driving box office revenue. In-depth coverage examining how films succeed or fail financially, with insights into marketing strategies, distribution models and audience behavior. Critical analysis of trends in the global box office, including the impact of streaming platforms, franchise performance and emerging markets. Expect a blend of data-driven insights, expert commentary and strategic forecasts, making it an essential resource for understanding the financial forces shaping the entertainment industry from a business perspective. Read more about Media and Entertainment.
Why Is Hollywood Pretending Musicals Don’t Exist—Until They Win the Box Office?
You wouldn't know it from the marketing, but recent box-office successes like 'Mean Girls' and 'Wonka' are musicals. Why has Hollywood become afraid of singing and dancing?
Beyond Billionaire ‘Barbie’: These are the Highest-Grossing Movies Directed by Women
'Barbie' has passed one billion dollars at the box office, making Greta Gerwig the first solo female director to achieve that. But what about the other female directors that came before her?
