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brand engagement

Rapper Kanye West stands in front of a white background with the Adidas logo and YEEZY.

Adidas Dropped Its Partnership With Ye After a Trade Marketing Director’s Concerns Went Viral

Though other brands had recently cut ties with the artist over antisemitic remarks, one of the sharpest calls for Adidas to sever its ties with Ye came from inside the company.
By Courtney Vinopal
Baby Hitler

Would You Kill Baby Hitler? NYT Mag Trolls Twitter Followers

The New York Times Magazine's Twitter account asked readers if they would kill Baby Hitler, and it generated a virtual tweetstorm.
By Kara Bloomgarden-Smoke
(Image: Wondr screenshot)

Twitter Influencers Can Get Anonymous Feedback With Wondr

Wondr, a new iOS and Android app gives power Twitter users a way to have private conversations with a few anonymous followers.
By Brady Dale
The debate over cybersecurity and encryption has heated up again thanks to Apple's battle with the federal government.

How Apple Uses Music to Take Your Money

By Justin Joffe

Facebook Would Rather Brands Pay for Advertising Than Use Brand Pages

By Jessica Roy
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