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A JetBlue airplane sits on the tarmac waiting for take off.

Would You Delete Your Instagram Feed for Free Flights?

JetBlue’s social strategy reveals a deeper marketing strategy that include big asks of online consumers today.
By Gabriela Barkho
Follow these tips and your business will be in a print publication in no time.

PR Tips: Get Your Business Featured in Print Publications

First and foremost, do your media research and pitch accordingly.
By Kris Ruby
Please, don't hire a publicist just because you want to be famous.

Top 10 Signs You Shouldn’t Hire a Publicist

PR requires patience, dedication and practice.
By Kris Ruby
The virtues of imperfection.

Why Are So Many Consumers Buying Flawed Products?

By Rohit Bhargava
A man passes cartons of soda for sale in Des Plaines, Illinois.

Widely Reported Coca-Cola Selfie Bottle Barely Exists

By Brady Dale
HOLLYWOOD, CA - FEBRUARY 28: Singer-songwriter Lady Gaga performs onstage during the 88th Annual Academy Awards at the Dolby Theatre on February 28, 2016 in Hollywood, California.

Nonprofits Must Find New Allies to Thrive

By Bobby Jones and Afdhel Aziz
A shopper pushes a cart down the toilet paper aisle at Safeway in Bowie, Maryland, on January 20, 2016, as weather forecasts predict an incoming blizzard to the area. / AFP / JIM WATSON

This Branding Genius Knew the Value of Soft Toilet Paper

By David Schiff
Richard Edelman with his father Daniel.

Richard Edelman: My Father Let Me Make My Own Mistakes

By Richard Edelman

CEO Admits He Created Fake Identities To Get Press Coverage

By Jordyn Taylor

Welcome to Our Ask An Expert Video Series

By Observer Staff

As Facebook Ad Spending Explodes, New York’s Buddy Media Scores Another $23 Million

By Observer Staff
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