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Events Newsletters

Remember Fyre Fest’s Ingenious Branding by Purchasing Its Infamous Merch

As far as documentaries go, there’s actually room for corporations to be connected to wildlife—even those that don’t initially seem connected to nature.

Corporate Storytelling and Brand Docs: The New Power Couple

By John A. Tures

Hank Willis Thomas’ Unflinchingly Honest Art Embarks on a Museum Tour

By Paddy Johnson
Gran Fury's Silence = Death, 1987.

The 1980s: When the Line Between Art and Branding Blurred

By Margaret Carrigan
Spam food truck at the 2016 Tribeca Film Festival Street Fair.

How Spam Became One of the Most Iconic American Brands of All Time

By Ayalla A. Ruvio
The best sales strategies are rooted in hard psychological principles that explain what really motivates people to buy or not buy.

25 Proven Sales Strategies From Top Entrepreneurs and Startups

By Ryan Robinson
In the most recent quarter Sears lost over $740 million.

Why Sears Is Failing

By Douglas Ritter
FAIRFAX, CA - FEBRUARY 06: In this photo illustration, Monopoly board game pieces are displayed on February 6, 2013 in Fairfax, California. Toy maker Hasbro, Inc. announced today that fans of the board game Monopoly voted in an online contest to eliminate the iron playing figure and replace it with a cat figure. The cat gamepiece received 31 percent of the online votes to beat out four other contenders, a robot, diamond ring, helicopter and guitar.

Hasbro Didn’t Learn Much From 1985 ‘New Coke’ Fail

By Kevin Boyd
Black Tie Set

Glossier Wants You to Wear Lip Gloss This Holiday Season

By Sara Spruch-Feiner
The New Uber logo

Congrats, Uber, on Your 21st Century Rebranding

By Agathe Blanchon-Ehrsam
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