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Branding

Aug 1

Elon Musk’s Personal Image Crisis Has Become a Burden to Tesla Owners

Elon Musk's internet approval rating gradually dropped after months, even years, of personal scandals and public antics.
By Sissi Cao
Aug 3

Remember Fyre Fest’s Ingenious Branding by Purchasing Its Infamous Merch

Fyre Fest baseball caps with the music festival's zig-zag logo are selling for hundreds, but proceeds will be donated to victims of McFarland's scheme.
By Helen Holmes
As far as documentaries go, there’s actually room for corporations to be connected to wildlife—even those that don’t initially seem connected to nature.
Nov 25

Corporate Storytelling and Brand Docs: The New Power Couple

As far as documentaries go, there’s actually room for corporations to be connected to wildlife—even those that don’t initially seem connected to nature.
By John A. Tures
Oct 15

Hank Willis Thomas’ Unflinchingly Honest Art Embarks on a Museum Tour

By Paddy Johnson
Gran Fury's Silence = Death, 1987.
Feb 8

The 1980s: When the Line Between Art and Branding Blurred

By Margaret Carrigan
Spam food truck at the 2016 Tribeca Film Festival Street Fair.
Jul 6

How Spam Became One of the Most Iconic American Brands of All Time

By Ayalla A. Ruvio
The best sales strategies are rooted in hard psychological principles that explain what really motivates people to buy or not buy.
Jun 1

25 Proven Sales Strategies From Top Entrepreneurs and Startups

By Ryan Robinson
In the most recent quarter Sears lost over $740 million.
Feb 22

Why Sears Is Failing

By Douglas Ritter
FAIRFAX, CA - FEBRUARY 06: In this photo illustration, Monopoly board game pieces are displayed on February 6, 2013 in Fairfax, California. Toy maker Hasbro, Inc. announced today that fans of the board game Monopoly voted in an online contest to eliminate the iron playing figure and replace it with a cat figure. The cat gamepiece received 31 percent of the online votes to beat out four other contenders, a robot, diamond ring, helicopter and guitar.
Jan 18

Hasbro Didn’t Learn Much From 1985 ‘New Coke’ Fail

By Kevin Boyd
Black Tie Set
Nov 1

Glossier Wants You to Wear Lip Gloss This Holiday Season

By Sara Spruch-Feiner
The New Uber logo
Feb 22

Congrats, Uber, on Your 21st Century Rebranding

By Agathe Blanchon-Ehrsam
(Justin Joffe for Observer)
Dec 8

Odesza May Sound Cool, Bro, But Does That Even Matter?

By Justin Joffe
The debate over cybersecurity and encryption has heated up again thanks to Apple's battle with the federal government.
Jul 1

How Apple Uses Music to Take Your Money

By Justin Joffe
(Photo via Paramount Pictures, with obvious alterations)
Sep 26

Why Brands Making Ello Profiles Doesn’t Ruin Everything, Destroy Ello

By Jack Smith IV
May 26

#MemorialDay: Today's Worst Social Media Marketing Fails

By Jordyn Taylor
Mar 24

The YouTube Blindspot: What Brands Like DOVE Miss, But GoPRO Gets

By Brendan Gahan
Sep 5

Facebook-Flavored Ice Cream Does Not Taste Like the Tears of Eduardo Saverin

By Molly Mulshine
Duane Reade at 40 Wall Street. (Photo via Shao-yu Liu.)
Apr 23

The Re-Education of Duane Reade: A Drugstore as Retail, Therapy

By Drew Grant
(Photo: Facebook)
Aug 7

Pizza Hut is Offering a Mars-Themed Pizza Because Of Course

By Jessica Roy
Buzzfeed's Tanner Ringerud gets a GoT tattoo (Buzzfeed)
Apr 2

Game of Thrones Weirdest Marketing Tie-In Yet: Free Tattoos from NY INK!

By Drew Grant
Nov 21

How Jay-Z Met H.P.: Blame Hip Hop Branding Wizard Steve Stoute

By Thomas Golianopoulos
New York Pride (via CafePress)
Sep 15

New York Loves "I Love New York" Logo

By Drew Grant
Oct 4

Keepin’ It Real? MSNBC Adds ‘Lean Forward’ Tagline

By Zeke Turner
Oct 1

A Dash of Rebranding at the Magazine Publishers Assocation — Time CEO Jack Griffin Arrives with Gusto

By Zeke Turner
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