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Newsletters

cereal

Magic Spoon

Breakfast Startup Magic Spoon Raises $5.5M ‘to Reimagine Cereal’ for Adults

"High-protein, low-carb, guilt-free indulgence."
By Gabriela Barkho
Boxes of Kellogg's Frosted Flakes cereal are seen displayed inside a Wal-Mart store July 28, 2003 in Rolling Meadows, Illinois.

Cereal Killer: Kellogg’s Must Transform Its Company to Survive—Will It Succeed?

Cereal created Kellogg’s. Now, it could also be the death of America's favorite breakfast brand.
By Brittain Ladd
This 'Life in Color' cereal option is one of menu curator, Christina Tosi's favorite.

Christina Tosi and Kellogg’s Make Breakfast Cool Again with a Cereal Café

Kellogg's NYC launches its first brick and mortar cereal café.
By Lindsay Schneider
(Photo: Facebook/Cheerios)

These Popular Cereals Went Gluten-Free Before Cheerios

By Jordyn Taylor
Serial boxes

Serial and Cereal: Fans Wake Up Early For Finale Listening Party

By Kara Bloomgarden-Smoke
The invitation in question. (Photo by Nate Freeman)

The Invitation to 'Rachel Lee Hovnanian: Plastic Perfect' at Leila Heller Gallery is a Box of Froot Loops

By Nate Freeman

Morning Roundup: Americans Are Buying Cereal, Not Houses

By Mike Taylor
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