A Quick Word From: The Manager of the Store Where Charmin Bears Steal Toilet Paper Before the Charmin Bears, nobody knew bears wanted toilet paper. We know that now, and that knowledge could have saved Tim, our cashier. By Dennis Flynn
This Branding Genius Knew the Value of Soft Toilet Paper A.G. Lafley always trusted his gut—especially when it came to packaging Pepto-Bismol. By David Schiff