Why Zola’s Hallmark Channel Feud Could Help Boost Its Public Image
The startup is gaining name recognition from the incident.
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Only One Thing Makes Super Bowl Advertising Worth It for Marketers
If you’re not on consumers' radar when it’s time to spend money, you’ve lost the only game that counts.
What Eye Movement During a ‘Mad Men’ Episode Reveals About Advertising
Tobii used its eye tracking wearable to observer user attention while watching an episode of "Mad Men" with a mobile at hand. It revealed ways that advertisers can still get a message into TV viewers' minds.
