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Consistent visuals, audio cues, and brand characters can ingrain your brand into consumers’ System 1 thinking.

What Is ‘System 1’ Thinking—and Why Do You Need to Learn It?

Attorney General Eric Schneiderman.

New York Attorney General Warns of Cyberattacks After Equifax Data Breach

By Madina Toure
Gluten-free, GMO-free and 100 percent vegan.

‘Gluten-Free Water’ Shows Absurdity of Trend in Labeling What’s Absent

By Brandon McFadden
Plus-size consumers are ditching brick-and-mortar retailers for the online shopping experience.

Plus-Size Shoppers Are Spending Their $20.4 Billion at These Stores

By Lisa Schmeiser
Amazon is more than 20 years old, and remains a laggard in the sustainability movement.

Will Amazon’s Whole Foods Deal Go the Same Way as L’Oréal and Body Shop?

By Tanusree Jain
Man has his hair cut in Miami, Florida.

Does Changing Style of Hair or Dress Help Black People Avoid Stigma?

By David Crockett
Uber CEO Kalanick quickly learned the dangers of not taking a stand on hot-button political issues.

Staying Politically Neutral Is More Dangerous for Companies Than You Think

By Daniel Korschun
The Apple Store on Fifth Avenue in New York City,

This Week in Tech History: First Apple Stores Open, Pac-Man Debuts

By John Bonazzo
CEOs blow a lot of hot air about the future.

Why the Most Famous CEOs Are Often Wrong About the Future

By Margaret Heffernan

Former State Department Official: Investors Should Ditch ExxonMobil Stock

By Andrew Eil
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