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content marketing

Planning ahead, with the help of an editorial calendar, is essential.

5 Golden Rules for Crafting Your Content Strategy

Rule number two: know exactly who you are writing for.
By Kris Ruby
It’s tough out there for writers, it really is.

Do Not Let Your Art Devolve Into Content

The world needs more art. It does not need more content.
By Todd Brison
Please, don't hire a publicist just because you want to be famous.

Top 10 Signs You Shouldn’t Hire a Publicist

PR requires patience, dedication and practice.
By Kris Ruby

Idealistic Millennial News Startup Mic Starts Running Native Ads

By Jack Smith IV

Chasing Ghosts: 'Attention Minutes' Are Voodoo, CPM is Still What Counts

By Ryan Holiday

Content Marketing Guy Nets 2.7 Million Pageviews in Reddit Experiment

By Steve Huff
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